Echo SV-01 — Ziang Chen

Echo SV-01 campaign poster with a sweeping vertical black form

Echo SV-01 campaign poster with a curved monolithic black form

Echo SV-01 campaign poster with a rising diagonal black form

Inspired by Sony's WH-1000XM6 headphones, I developed Echo SV-01 as a speculative premium audio product line. The project explores how noise cancellation and immersive listening can be translated into an experimental visual language.

Close-up of the monumental black form and delicate letter e

Oversized, monolithic black forms create a dense, enveloping presence, evoking a sense of acoustic isolation. Their visual weight suggests the sensation of being sealed off from external noise, while expansive negative space serves as a metaphor for silence.

The tension between solid mass and emptiness reinforces the immersive experience of noise cancellation.

Diagonal black form with spatial typography and SV / 01 notation

Sony Echo SV-01 campaign overview with monumental black forms

Small, fragmented typography is distributed across carefully controlled spatial intervals, creating rhythm, pause and distance within the composition.

This spatial arrangement reflects the depth and expansiveness of immersive sound, while the contrast between monumental forms and delicate microtypography establishes a balance between intensity and restraint.

Echo SV-01 — Sony audio concept